Whimsical Floral Patterns for Warm Weather: A Trend That Never FadesAs the warm weather approaches, embracing whimsical floral patterns can transform your wardrobe, home decor, and even lifestyle. These vibrant and playful designs invoke feelings of joy and celebration, making them perfect for the sunny days ahead. In this article, we will explore the various aspects of whimsical floral patterns, providing you with inspiration and tips on how to incorporate them into your life. Whether you are attending a summer wedding, decorating your garden, or just enjoying a casual day out, floral patterns can be your go-to choice.Understanding Whimsical Floral PatternsWhimsical floral patterns are characterized by their playful elements, vivid colors, and imaginative designs. Unlike traditional floral patterns that may feature realistic depictions of flowers, whimsical designs often exaggerate forms and colors, creating a dreamlike quality. These patterns can range from delicate pastel hues to bold, saturated colors, catering to diverse tastes and styles.Types of Whimsical Floral PatternsPattern StyleDescriptionWatercolor FloralSoft, blended colors that resemble a watercolor painting, often featuring abstract shapes.Geometric FloralCombination of floral designs with geometric shapes, creating a modern and artsy vibe.Tropical FloralBold, bright colors with motifs that reflect tropical plants and flowers, perfect for summer.Vintage FloralPatterns that draw inspiration from vintage textile...

Embracing Comfort and Style for Your Summer Wedding Summer weddings are a delightful celebration of love, often taking place in vibrant outdoor settings or beautifully decorated venues. However, as much as couples want to look their best, guests also desire a blend of comfort and style in their attire to enjoy the occasion fully. This article delves into how one can achieve that perfect balance in summer wedding fashion. The Importance of Choosing the Right Fabric Summer weddings can be sweltering, making fabric choice crucial when selecting attire. Here are some favored materials for summer wedding fashion: Fabric Benefits Cotton Breathable and soft, perfect for outdoor weddings Linen Lightweight and stylish; offers a relaxed look silk Luxurious feel, breathable, great for elegant settings Chiffon Flowy and lightweight, providing movement and comfort Choosing Designs that Combine Comfort and Elegance When selecting outfits for summer weddings, it's essential to consider designs that marry comfort with style. Here are some trending styles that will make you stand out: Maxi Dresses: These are long, flowy, and perfect for a formal summer wedding. Their lightweight material ensures you stay cool, while their elegant designs and patterns make them stylish. Jumpsuits: A modern alternative for women, jumpsuits offer a chic and comfortable option that can be both casual and formal depending on the fabric and cut. Tailored Shorts and Bla...

Summer weddings are the perfect occasion to showcase unique and captivating bridal styles. One of the most important aspects of a wedding dress is the back design. Not only does it play a vital role in the overall aesthetic, but it also adds an element of intrigue and elegance to the bride's look. In this article, we'll explore some of the most engaging back designs for summer wedding dresses and provide useful tips for brides-to-be.Why the Back Design MattersThe back design of a wedding dress often sets the tone for the entire outfit. It can transform a simple gown into a stunning piece of art that captivates the guests, especially during the summer when outdoor ceremonies shine under bright skies. Moreover, since many wedding photos emphasize the bride’s back, choosing a striking design is essential.Popular Back Designs for Summer Wedding DressesWhen it comes to back designs for summer wedding dresses, there are numerous styles to choose from. Here are some popular options:Back DesignDescriptionOpen BackA bold choice that offers a sexy and modern look, perfect for warm weather.Keyhole BackA subtle yet intriguing design that features a small opening, adding texture without revealing too much.Lattice BackThis design incorporates crisscross straps, creating visual interest and a fashionable look.Beaded or Embellished BackAdding crystals or lace can elevate the back design, making it perfect for nighttime weddings.Illusion BackAn ethereal look, utilizing sheer fabrics to create...

As the summer season approaches, so does the range of outdoor weddings filled with warmth, love, and celebration. Choosing the right attire for such occasions can be challenging, especially when it comes to striking a balance between comfort and style. This guide will delve into Casual Chic Styles for Outdoor Summer Weddings, providing inspiration and tips to help you stand out at the next wedding you'll attend.The Essence of Casual ChicCasual chic is all about effortless elegance. It combines elements of relaxed clothing with stylish accessories that elevate the overall look. When attending an outdoor summer wedding, it's essential to consider factors like the setting, dress code, and personal comfort while staying fashionable. Remember, the goal is to look fabulous without overpowering the bride and the wedding aesthetic.Understanding the Dress CodeBefore diving into outfit ideas, it's crucial to understand the dress code that might come with the invitation. Typically, for outdoor summer weddings, you might encounter terms like:Casual: This permits relaxed attire, but with a touch of sophistication.Smart Casual: This requires you to elevate your casual wear—think tailored shorts or chic sundresses.Bohemian Chic: Free-spirited styles featuring flowing fabrics, floral patterns, and earthy tones.Dress CodeClothing SuggestionsAccessoriesCasualMaxi skirts, light blouses, and loafersMinimal jewelry, crossbody bagsSmart CasualTailored shorts, sundresses, and slacksStatement neckla...

As the wedding season approaches, couples worldwide are searching for the perfect attire to capture the essence of their special day. Among the emerging trends, one particularly stands out: sunshine-inspired colors for dreamy wedding attire. These vibrant hues not only reflect joy and warmth but also enhance the overall ambiance of any wedding celebration. In this article, we will explore the enchanting world of sunshine-inspired colors for wedding attire and how to incorporate them into your big day while keeping in mind various elements such as season, themes, and cultural influences.Understanding Sunshine-Inspired ColorsSunshine-inspired colors are vibrant and warm hues that evoke feelings of happiness and cheerfulness. These colors are reminiscent of sunlit days and are ideal for weddings, symbolizing love, joy, and new beginnings. Popular shades include:ColorDescriptionSunshine YellowBright and cheerful, symbolizes joy and happiness.CoralA warm blend of orange and pink, ideal for a romantic theme.Soft PeachA light, soft hue that exudes elegance and sophistication.Light LavenderA calming color that pairs beautifully with warmer tones.Sky BlueReflects serenity and pairs well with vibrant colors.Choosing the Right Colors for Your Wedding ThemeWhen selecting colors for your wedding attire, consider the overall theme of your celebration. Sunshine-inspired colors can be used in various themes, including outdoor garden weddings, beach weddings, and rustic barn ceremonies. Here ...

IntroductionAs the summer season approaches, brides all around the world are eagerly anticipating their big day. Choosing the perfect wedding dress is one of the most crucial elements in a bride's planning process. In this article, we explore the timely trends in bridal fashion for the summer season, ensuring that brides make informed decisions that reflect their unique styles while adhering to the latest trends.Summer 2023 Bridal TrendsSummer bridal fashion for 2023 is characterized by vibrant colors, light fabrics, and innovative styles. Here’s a breakdown of the key trends.TrendDescription1. Colorful DressesBrides are moving away from traditional whites and ivories, opting for soft pastels and bold hues.2. Lightweight FabricsSoft and breathable materials such as chiffon, organza, and lace are in demand for comfort in hot weather.3. Statement SleevesFrom puffed sleeves to cape-like adaptations, unique sleeve designs create a dramatic look.4. Minimalist StylesSimplicity reigns supreme with clean lines and understated elegance.5. Floral Embellishments3D flowers and floral patterns add a romantic touch to bridal gowns.Colorful Dresses: A Bold ChoiceThe trend towards colorful bridal gowns has gained momentum this summer, leaving the age-old tradition of all-white weddings behind. Many brides are embracing soft pastels like blush and lavender or opting for striking shades like royal blue and deep red. These colors can embody the personality of the bride and create stunning visua...

IntroductionWeddings are a celebration of love, and every detail matters, including the outfits worn by the couple. As trends evolve, more couples are searching for cozy and stylish nuptial outfits that not only look great but also ensure comfort throughout the celebration. This article will explore various options, styles, and considerations for wedding attire, making sure your big day is as stylish as it is cozy.Why Choose Cozy and Stylish Outfits?The trend toward cozy and stylish nuptial outfits is on the rise for several reasons. Couples want to feel relaxed and comfortable while still looking fabulous. The right choice of attire can make a significant difference in how you enjoy your day. Here are a few reasons why cozy outfits are becoming more popular:Comfort allows you to enjoy every moment, from the ceremony to the reception.Stylish outfits can enhance your photographs, making them timeless.The fusion of comfort and style reflects modern, personal wedding aesthetics.Choosing the Right FabricThe fabric you select plays a crucial role in the coziness of your wedding outfit. Here are some fabric options that prioritize both comfort and style:Chiffon: Lightweight and breathable, chiffon drapes beautifully, allowing for elegant movement.Linen: Perfect for a summer wedding, linen is soft and helps keep you cool.Satin: Luxurious yet smooth against the skin, satin provides a chic look while ensuring comfort.Jersey: A stretchy fabric that hugs your body, making it perfect for...

Your Ultimate Guide to Snowy Wedding Dress IdeasPlanning a winter wedding? If you're dreaming of a beautiful snowy landscape as your backdrop, then finding the perfect wedding dress is crucial. In this article, we’ll explore creative and stunning snowy wedding dress ideas that will make you the queen of your winter wonderland. Whether you envision elegant lace, flowing chiffon, or something with a touch of shimmer, we have the inspiration you need to look fabulous on your big day.Why Choose a Snowy Wedding Dress?A winter wedding offers a unique opportunity to showcase a different style than what’s popular in the warmer months. A snowy wedding dress can incorporate rich fabrics, deep hues, and beautiful layering techniques that symbolize warmth and elegance. Additionally, the contrast of a beautiful dress against a backdrop of fresh snow creates picture-perfect moments.Key Considerations for Your Winter Wedding DressWhen selecting a snowy wedding dress, there are several critical factors to consider:Fabric: Opt for materials that provide warmth, such as silk or satin, paired with cozy wraps or boleros.Style: Consider long sleeves, high necklines, or a ball gown silhouette that keeps you warm while providing the romantic flair.Color: While white is traditional, consider soft blues, blush, or even shades of silver to complement the winter scenery.Our Top Snowy Wedding Dress IdeasBelow are some enchanting dress ideas that would be perfect for a winter wedding:Dress StyleDescripti...

Winter weddings have a charm like no other. With the crisp air, snow-kissed landscapes, and cozy ambiance, couples often choose this season to say “I do.” However, finding the perfect winter wedding attire can be a challenge. You want to look stunning while staying warm, so this guide explores fashion-forward winter wedding styles that marry comfort and elegance flawlessly. The Allure of Winter Weddings Winter weddings offer a unique aesthetic that can significantly enhance the overall experience. The serene backdrop of a winter wonderland, combined with rich decorations and warm lighting, creates an inviting atmosphere for you and your guests. As you plan your winter wedding, consider the latest fashion trends that not only elevate your look but also work harmoniously with the season. Choosing the Right Fabric Fabric choice is crucial during winter. Opting for heavier materials can keep you warm while still looking remarkable. Here are some popular options: Fabric Type Characteristics Velvet Soft, luxurious, and warm; perfect for evening weddings. Lace Adds a romantic touch while allowing for layered styling. Silk/Satin Beautiful drape and sheen, ideal for a timeless look. Wool Blends Great for long-sleeved options and outerwear. Must-Try Fashion-Forward Winter Wedding Styles As you consider your winter wedding attire, here are some trendy styles that encapsulate the essence of winter while keeping you fashion-forward: 1. Long-Sle...

Winter weddings have a unique charm that many couples find irresistible. With snowflakes falling and a backdrop of twinkling lights, brides can create breathtaking looks that embody the beauty of the season. One of the most popular trends for winter brides is layering, which not only enhances elegance but also provides practicality against chilly temperatures. In this article, we'll explore gorgeous layering options for winter brides, from dresses to accessories, ensuring that you feel warm and stunning on your special day.The Allure of Layering in Winter WeddingsLayering is all about combining various elements to create a cohesive and stylish look. For winter brides, this means that layers can add depth, texture, and visual interest. Here are several benefits of opting for a layered look:Warmth: Keeping cozy while looking beautiful is essential, especially in colder climates.Style Variation: Layering allows for diverse styles and options, creating a unique aesthetic.Versatility: Brides can remove layers during the reception to transition their look seamlessly.Key Elements of Gorgeous LayeringWhen considering layering for your winter wedding, it's vital to focus on different components, including your dress, cover-ups, and accessories. Below is a table that summarizes the key elements involved in creating a layered bridal look:ElementOptionsTipsBase DressA-line, Sheath, Ball GownChoose a thicker fabric like satin or velvet for warmth.Layered SkirtsTulle, Lace, or Organza Over...

As the winter season approaches, fashion enthusiasts and brides alike seek to blend elegance with comfort. One way to achieve this is through the exquisite use of timeless lace and tulle in winter wardrobes and wedding ensembles. In this article, we will explore the charm of these materials, how to style them for the colder months, and tips for incorporating them into your fashion repertoire.Understanding Lace and TulleLace is a delicate fabric created from threads of cotton, silk, or synthetic fibers, famous for its intricate patterns and airy feel. Tulle, on the other hand, is a lightweight, net-like fabric, often used for skirts, veils, and decorations. Both materials have stood the test of time, transcending seasons while making lasting statements in the fashion industry.The Allure of Timeless LaceLace has been a symbol of luxury and sophistication for centuries. Its ethereal quality brings an element of romance to various clothing items. Whether it's a vintage-inspired gown or contemporary winter accessories, lace can add a touch of refinement. Here are some popular ways to incorporate timeless lace into winter wear:Lace Overlay Dresses: Choose a dress with a lace overlay to create dimension and texture. Opt for darker shades like burgundy or navy for a winter-friendly look.Lace Sleeves: Long sleeves adorned with delicate lace can provide warmth while showcasing a stunning design.Lace Accents: Incorporate lace detailing in coats, skirts, or scarves to enhance any winter ...

Understanding the Concept of Bridal Warmth with Fashionable FlairIn modern weddings, the notion of bridal warmth with fashionable flair blends comfort and style, creating an inviting atmosphere while staying true to the latest trends. This seamless integration allows brides to exude confidence and elegance, ensuring that their special day is memorable. In this article, we will explore various aspects of bridal warmth, from attire to décor, and tips to achieve a fashionable flair.The Essence of Bridal WarmthBridal warmth refers to the emotional and physical comfort that a bride seeks on her wedding day. This warmth can stem from various factors:Attire: Choosing a wedding dress that is both stylish and comfortable.Environment: Creating an inviting atmosphere for guests.Emotion: The overall vibe of the wedding, radiating love and joy.Bridal warmth is essential as it allows the bride to feel relaxed and enjoy her special day without the constraints of rigid fashion. Let’s dive deeper into how you can achieve a balance of warmth and flair on your wedding day.Fashionable Attire That Radiates WarmthWhen selecting a wedding dress, comfort should be a priority. A gown that allows movement and suits your body type will ensure you feel at ease throughout the day.Dress Styles to Consider:Key Characteristics:A-Line GownsFlattering for all body types, offering ease of movement.Sleeved DressesProvides warmth while maintaining a trendy appearance.Bohemian StylesFeatures lightweight fabrics a...

Winter weddings have a unique charm, often associated with whimsical snowflakes and a frosty romance that enchants couples. In this article, we will explore the captivating world of 'Frosty Romance in Wedding Fashion', highlighting how winter themes can elevate wedding attire, decorations, and overall ambiance. From cozy fabrics to sparkling details, winter offers endless possibilities for couples. We'll also delve into key considerations, seasonal trends, and popular questions regarding winter weddings. The Allure of Winter Weddings Winter weddings exude warmth, intimacy, and elegance. The crisp weather often calls for hearty gatherings indoors, surrounded by intimate décor that can transform any venue into a winter wonderland. One significant advantage of a winter wedding is the opportunity to incorporate seasonal themes, such as frosty romance, which beautifully combines the spirit of love with the magic of the winter season. Why Choose a Frosty Theme? A frosty theme is not just about the cold; it's about the aesthetic beauty that winter brings. Couples choosing a frosty romance theme may envision: Snowy landscapes Elegant icy color palettes Cozy atmospheres with warm lighting Luxurious textures like velvet and silk Imagine walking down a snowy path, surrounded by glittering lights and frosty decorations. This ambiance adds an extra layer of romance to the ceremony and reception, creating a memorable experience for both the couple and their guests. Wedding ...

Winter weddings offer a unique charm with their snowy landscapes, cozy vibes, and festive spirit. If you are planning a winter wedding, you might be searching for 'Cozy inspirations for winter weddings.' This article will provide you with delightful ideas to create a warm and inviting atmosphere for your special day. From winter wedding themes to décor and attire, we’ve got you covered!Why Choose a Winter Wedding?Winter weddings are becoming increasingly popular due to their enchanting aesthetics. Here are some reasons why you might want to consider this magical season: Stunning Backdrops: Snow-capped mountains, frosty trees, and a serene atmosphere can provide breathtaking photography opportunities. Seasonal Decor: You can incorporate seasonal elements like pine trees, holly, and fairy lights to create a magical ambiance. Intimate Gatherings: The colder season often encourages more intimate celebrations, making the event feel more personal and special.Cozy Winter Wedding ThemesChoosing the right theme can set the tone for your entire wedding. Here are some cozy winter wedding themes to inspire you:ThemeDescriptionRustic CabinUtilize wooden elements, plaid fabrics, and warm lighting to create a cozy cabin feel.Winter WonderlandIncorporate whites, blues, and silvers with twinkling lights and icicles for a snowy atmosphere.Festive GlamUse rich colors like deep reds and greens, paired with gold accents for a luxurious touch.Cozy Decor IdeasDecor plays a significant role in se...

Unlock the Beauty of Winter with Stunning Color Palettes As the winter season rolls in, it brings with it a unique opportunity to refresh your spaces with stunning winter color palettes. Whether you're planning to redecorate your home, design a winter-themed wedding, or simply want to embrace the season’s aesthetic, color plays a pivotal role in setting the mood. This comprehensive guide will explore various palettes, how they can enhance your décor, and tips on incorporating them effectively. Why Winter Color Palettes Matter Winter is characterized by a blend of calmness and vibrancy, and color can significantly affect our emotions and perceptions. Incorporating stunning winter color palettes can create a warm and inviting atmosphere during the colder months. Here are a few reasons why a well-thought-out color scheme is important: Emotional Impact: Colors can evoke feelings of coziness, peace, or even excitement. Selecting the right hues can set the mood for your space. Seasonal Relevance: Using seasonal colors can help create an environment that’s reflective of the time of year, keeping your décor dynamic and fresh. Visual Cohesion: A unified color scheme can bind various elements of your design together, creating a more harmonious and aesthetically pleasing space. Popular Color Palettes for Winter Let’s dive into some stunning winter color palettes that you can easily integrate into your home or event design. Below is a summary table for quick reference: Color PaletteD...

Choosing the perfect wedding dress is one of the most important decisions for any bride, especially those tying the knot in winter. While winter weddings bring unique challenges such as cold weather and limited daylight, they also offer beautiful opportunities for showcasing stunning textures in bridal fabrics. This article delves into the world of textured fabrics for the winter bride, discussing various options, styling tips, and other essential factors to consider when selecting the perfect gown.The Allure of Textured FabricsTextured fabrics add depth and richness to bridal attire, enhancing the overall aesthetic appeal. Textures can range from subtle to bold, creating a dynamic contrast that elevates the traditional wedding dress into a work of art. Popular textured fabrics for winter brides include:Fabric TypeDescriptionIdeal UseVelvetA soft, luxurious fabric with a rich pile.Gowns and wraps that provide warmth.BrocadeA heavy jacquard fabric often embellished with ornate patterns.Structured gowns for an elegant look.LaceSheer fabric with intricate designs.Adds romantic details to sleeves and overlays.TaffetaA crisp and smooth fabric that holds shape well.Full skirts and ball gowns for a dramatic effect.Silk MikadoA blend of silk and nylon for a luxurious feel.Beautiful draped gowns that are still warm.Choosing the Right Fabric for Your Wedding DressWhen selecting textured fabrics, several factors come into play. Consider your personal style, the theme of your wedding, an...

Winter weddings evoke a magical atmosphere filled with snowflakes and holiday spirit. However, they also come with unique fashion challenges that require careful consideration. In this article, we will explore winter wedding fashion tips for brides, grooms, and guests, ensuring that everyone looks their best while staying warm.Understanding Winter Wedding AttireWhen planning your winter wedding outfit, it’s essential to factor in the cold weather conditions. This includes choosing fabrics and styles that not only fit the seasonal vibe but also provide warmth. Here are some fundamental tips to guide you:1. Select Appropriate FabricsYour choice of fabric can make or break your winter wedding look. Opt for heavier materials like:FabricBenefitsVelvetLuxurious and warm, perfect for both brides and grooms.WoolInsulating and available in various stylish cuts.SilkWhile lighter, it can be layered for elegance and warmth.JacquardUnique patterns that add an element of sophistication.2. Consider LayeringLayering is key to creating a fashionable yet functional winter wedding outfit. Brides can consider:Shawls: A chic shawl can serve both as a style statement and a warmth provider.Long-sleeved dresses: Opting for a long-sleeved gown can be both stylish and warm.Body suits: A fitted body suit under a dress can add extra insulation.3. Accessories MatterAccessories play a crucial role in completing your winter wedding attire. Consider the following:Cozy Wraps: Whether it’s a faux fur or a kni...

Understanding Soft and Cozy Materials for Brides When it comes to bridal wear, choosing the right materials can be just as important as selecting the perfect dress style. Soft and cozy materials not only ensure comfort for brides on their special day but also enhance the overall aesthetic. This article will explore various soft and cozy materials ideal for brides, tips for choosing the right options, and how these materials can elevate your bridal experience.The Importance of Choosing the Right Material Weddings can stretch over multiple hours, and being comfortable in your attire is paramount. Thus, soft and cozy materials stand out for several reasons: Comfort: Soft fabrics prevent discomfort and chafing, allowing brides to move freely throughout the day. Aesthetic Appeal: Cozy materials provide a relaxed yet sophisticated look, often resulting in stunning photographs. Versatility: These fabrics are suitable for various wedding themes, from rustic to modern. Popular Soft and Cozy Materials for Brides Here are some of the best fabric options for your bridal gown to achieve that soft and cozy feel: MaterialFeaturesIdeal For SilkLuxurious, lightweight, and smoothClassic weddings, seaside ceremonies ChiffonSoft, sheer, and flowyBohemian style, outdoor weddings CrepeSoft, stretchy, and comfortableModern weddings, form-fitting designs LaceElegant, textured, and romanticVintage-inspired, traditional weddings JerseyStretchy, breathable, and softCasual weddings, destination weddi...

As the winter season approaches, fashion enthusiasts begin to think about how to elevate their wardrobe. The key to standing out during this magical time lies in choosing the right seasonal embellishments for winter gowns. This article will explore various embellishment styles, techniques, and tips on how to incorporate them into your winter gowns. From shimmering sequins to delicate lace appliqués, we will guide you through transforming your gown into a winter wonder. Why Choose Seasonal Embellishments? Seasonal embellishments play a crucial role in defining the aesthetic of winter gowns. They not only add visual interest but also enhance the overall elegance of the attire. Here are a few reasons why embellishments are essential: Visual Appeal: Unique designs can turn a simple gown into a statement piece. Texture Addition: Different materials create depth and sophistication. Personal Expression: Embellishments allow wearers to showcase their individual style. Popular Seasonal Embellishments for Winter Gowns When it comes to winter gowns, several embellishments can make your outfit shine. Below is a detailed description of popular options: Embellishment Type Description Sequins Shiny, reflective pieces that add sparkle and glamour. Lace Appliqués Delicate lace designs sewn onto the fabric for romantic flair. Beading Small beads that create intricate patterns and add dimensionality. Embro...

IntroductionAs the winter season approaches, brides-to-be are faced with the challenge of balancing style and warmth on their special day. The key to achieving a stunning winter bridal look lies in mastering unique layering techniques that not only keep you cozy but also enhance your overall appearance. In this article, we will explore chic layering techniques for winter bridal looks that will make you shine, along with tips on choosing the right fabrics, accessories, and more.Understanding the Importance of Layering in WinterLayering is an essential aspect of winter fashion, particularly for brides who are looking to stay warm without sacrificing style. By strategically layering different pieces, you can create a dynamic and eye-catching bridal ensemble. This technique is not only practical but also allows for personalization and creativity in your bridal look.Popular Chic Layering TechniquesHere are some chic layering techniques to consider for your winter wedding:TechniqueDescription1. Capes & PonchosFlowy capes and ponchos add a dramatic touch to your bridal gown and are perfect for layering over long-sleeve dresses.2. Wraps & ShawlsElegant wraps or shawls made from luxurious materials like cashmere or silk can keep you warm while adding texture and style.3. Faux Fur JacketsA faux fur jacket can create a glamorous aesthetic and provide extra warmth, making it a popular choice among winter brides.4. Layered SkirtsWearing multiple skirts can add dimension to your look. Cons...